Program Benefits
Problem:
- 40% of physicians no longer see sales representatives
face to face
(WebMD, eComm Conf, Nov 2007) - How Getting physician face time has become more difficult, resulting in a national average of 90 seconds per detail
(WebMD, eComm Conf, Nov 2007) - More than 50% of physicians prefer to learn after hours at home rather than at their office
(Aptilon, eComm Conf, Nov 2007)
Opportunity:
- Physicians spend more time learning online than with sales representatives
(Manhattan Research 2007) - e-Learning retention is 26-42% better versus live learning
(JAMA Sept 2005) - 90% of physicians are online daily, 75% say the Internet is essential to their practice (Manhattan Research 2007)
- 58% of physicians report prescribing more of a featured drug after participating in an
e-Learning program
(Forrester Research) - 67% of physicians report ordering samples following an e-Learning program
(Forrester Research)
Solution:
- Virtual detailing allows physicians to learn when they are ready to learn, when it is convenient for them and when they are most receptive to learn
(WebMD, eComm Conf, Nov 2007) - Medical e-Detailing averages are longer: 10 minute national average for PCPs and 15 minute national average for Specialists
(WebMD, eComm Conf, Nov 2007) - PRESENT 2 Doctor savings is substantial versus live programming, which helps pharma companies amortize their investments across a much broader universe
(Eli Lilly, eComm Conf, Nov 2007)